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At a time when sustainability and ESG (environmental, social, and governance) concerns are prevalent, there is a crucial need to focus on a sector that accounts for 38% of all global CO₂ emissions and consumes 30% of global resources: the construction industry. In 2022, at COP27, the United Nations announced the Clean Construction Accelerator, a program with actions designed to reduce greenhouse gas production by up to 50% by 2030. A report by ARUP and the World Business Council for Sustainable Development suggests that half of building emissions come from embodied carbon, which is generated in the manufacturing and transportation of materials, not just in construction sites and buildings themselves. It is precisely in this scenario that we see an opportunity for the sector. What is the only renewable material in construction that retains carbon instead of emitting it? Wood.

When thinking of wood, another question tends to arise: "How can wood be sustainable if we need to cut down trees for it?” Ana Belizário, the Commercial Director of Urbem, a large-scale Brazilian mass timber industry, explains throughout this article how planting trees specifically for consumption is not only a sustainable alternative but also an excellent practice in combating the climate crisis and can regenerate the construction sector.